Let’s be real - if more Instagram posts and engagement were the key to business growth, you’d be fully booked by now.
But you’re doing everything “they” say to do: posting consistently, using hashtags, even running occasional ads… so why aren’t more clients booking?
Because PMU success isn’t just about getting seen - it’s about getting people to take action. And if you’re only focused on social media growth instead of business growth, you’re missing the real strategies that make artists hit six figures.
Here’s what’s actually keeping your business stuck and how to fix it without wasting money on ads.
1. You Don’t Have a Client Journey - Just a Social Media Presence
Posting before and afters and hoping people book is not a strategy it’s a hope and pray method.
Reality check: Most potential clients aren’t ready to book the first time they see your work.
They need:
- To trust that you’re the best option for them
- Answers to their questions and concerns
- A seamless way to book without hesitation
The Fix: Create a funnel that nurtures clients from curious to booked. Example: They see your post → You offer valuable info (healing, expectations, FAQs) → They join your email list or follow your stories → You build trust through testimonials and education → They feel ready and confident to book.
Action Step: Instead of just posting before and afters, start educating and engaging. Every post should lead them one step closer to booking.
2. You’re Not Using Your Clients as Your Secret Marketing Team
A happy client is your best marketing asset. If they love their results, they’ll talk about you, but most artists aren’t maximizing this.
The Fix: Turn every client into a referral machine.
Here’s how:
- Post them in your stories before and after (tag them so they reshare!)
- Offer an incentive for referrals (discounts, free touch-up raffles)
- Encourage video testimonials - text reviews are great, but a short video of a client gushing about their results? That sells!
Action Step: Create a simple referral program today. Even a $25 discount per referral can bring in thousands in new business.
3. Your Booking Process Has Too Much Friction
You might think, “I have a booking link - why aren’t people booking?” But here’s what clients actually experience:
- They have to DM you for details.
- The booking form feels overwhelming.
- They hesitate because they still have unanswered questions.
The Fix: Make it so easy to book that they can’t overthink it.
- Have a direct link in your bio (no unnecessary steps).
- Answer common objections in your content (pain level, healing, longevity).
- Use urgency - "Limited spots left this month!" makes people act faster.
Action Step: Test your booking process as if you were a client. If anything feels unclear or annoying, fix it.
Growing a PMU business isn’t about posting more - it’s about creating a system that turns interest into income.
- Guide potential clients from “just looking” to ready to book
- Leverage happy clients as free marketing
- Remove booking friction so people take action
The artists who implement these strategies? They scale to six figures without burning out. So which one are you going to start with today?