You’re booked, but not making the money you thought you would.
Or maybe you’re constantly grinding - posting, engaging, tattooing all day, but your income hasn’t really changed.
Here’s the harsh truth: Most PMU artists struggle financially because they run their business like an employee, not an entrepreneur. You’re working in your business, but not on it.
And that? That’s the silent killer of PMU businesses. Let’s fix it.
1. You Think More Clients = More Money (It Doesn’t)
It’s not about being booked solid, it’s about being booked smart. If your prices don’t match your skill and demand, you’re working harder for less.
The Fix: Charge for the experience, not just the service.
- If you’re fully booked, raise your prices.
- If you’re getting ghosted on price, show more value in your marketing (client transformations, process videos, behind-the-scenes).
- Offer VIP pricing - a “skip-the-waitlist” fee for those who want premium access.
Action Step: Evaluate your pricing, does it reflect your skill level and your demand?
2. You’re Not Monetizing Beyond Services
Let’s be real, you can only take so many clients before you burn out. But that doesn’t mean your income has to stop growing.
The Fix: Add revenue streams that don’t require more physical work.
- Sell aftercare kits (clients need them anyway - why not make the profit?)
- Create a digital product (an ebook on PMU aftercare, a mini-course on brow mapping, etc.)
- Offer VIP or express services for a premium rate
Action Step: Start with one simple offer beyond tattooing, something you can set up this month.
3. You’re Stuck in Hustle Mode Instead of Growth Mode
If you’re always busy, but never scaling, you’re running in place.
The Fix: Shift your focus from working harder to working smarter.
- Automate tasks (booking reminders, email replies, FAQs)
- Outsource what drains you (if social media takes too much time, hire help!)
- Plan for long-term growth (think where do I want to be in 5 years?)
Action Step: Identify one thing you can automate or delegate this month.
PMU should be profitable, fulfilling, and scalable. But that only happens when you:
- Charge what you’re worth
- Stop relying only on services for income
- Shift from hustling to actually building a business
If you want to make more money without working more hours, the change starts today. What’s one thing you’ll implement?