News

The Art of Niching Down to Attract a Specific C...

While many PMU artists feel the pressure to appeal to everyone, niching down can actually make your business stand out. Focusing on a specific service or client demographic can position...

Turning One-Time Clients into Repeat Customers

Acquiring new clients is important, but client retention is where the long-term growth happens. Turning one-time clients into repeat customers requires creating a memorable experience from start to finish. From...

How to Confidently Charge What You’re Worth

Many PMU artists struggle with pricing their services. Charging too little can devalue your work and lead to burnout, while charging too much might alienate potential clients. The key is...

Creating a Local Presence by Building Relations...

Local partnerships can significantly boost your PMU business. Building relationships with other beauty professionals - like hairstylists, estheticians, and makeup artists -creates a network that drives mutual referrals and cross-promotion....

How to Run a Successful Flash Sale for Your PMU...

Flash sales are a fantastic way to generate quick revenue and drum up excitement around your PMU business. However, the key to a successful flash sale is creating urgency and...

How to Build an Email List and Keeping it Engaged

While social media is an essential tool, email marketing allows you to build direct, personal relationships with your clients. It’s an excellent way to stay top of mind without being...