Let’s be real - PMU is an amazing career, but relying only on services can be exhausting. What happens when bookings slow down? When you need time off? When you want to grow your income without taking on more clients?
That’s where an online business comes in.
Creating an online income stream allows you to make money without being behind the chair. The best part? You don’t need a huge following, fancy equipment, or a business degree to start.
If you’re ready to build security, wealth, and freedom without burnout, keep reading - I’m breaking down exactly how to start your online business in the PMU industry step by step (and no, you don’t need to pay for a course to figure this out!).
Step 1: Pick Your Online Business Model
There are tons of ways to make money online in the PMU world. Here are some of the best:
🩷 Digital Products – Sell ebooks, guides, or templates (think: brow mapping guides, pigment mixing charts, social media templates).
🩷 Online Education – Teach workshops, host webinars, or create downloadable training resources.
🩷 Affiliate Marketing – Earn commissions by recommending PMU products and tools you love.
🩷 Subscription Content – Create exclusive content for a membership or Patreon-style community.
🩷 PMU Supplies – Start a small online shop selling your favorite PMU tools or aftercare products.
Pick the one that excites you the most! You can always expand later, but for now, focus on one so you don’t get overwhelmed.
Step 2: Define Your Target Audience
Who do you want to help? PMU artists? Beauty professionals? Clients interested in permanent makeup?
For example:
- If you want to help new PMU artists, an ebook on pigment selection could be perfect.
- If you want to help established artists, you might create a course on scaling their business.
- If you want to help clients, you could sell aftercare kits or brow styling guides.
Knowing your audience makes it so much easier to create something they’ll actually want to buy.
Step 3: Create Your First Digital Product (Without Overthinking It)
Here’s the truth - your first digital product doesn’t have to be perfect. Just make sure it’s valuable and solves a problem.
🩷 Ebooks and Guides → Use Canva or Google Docs to create them.
🩷 Mini Trainings and Workshops → Record on Zoom or your phone.
🩷 Templates and Checklists → Design in Canva and save as a PDF.
Pro Tip: Keep it simple. A short, high-value guide can sell just as well (or better!) than a 100-page ebook.
Step 4: Set Up Your Online Store
You don’t need a full website to start! Here are easy options:
🩷 Gumroad – Great for selling digital downloads.
🩷 Stan Store – Perfect if you’re selling multiple products or trainings.
🩷 Shopify – Best for long-term growth and branding.
🩷 Etsy – Ideal for templates or PMU-related printables.
Pick one, upload your product, and you’re officially in business!
Step 5: Start Selling (Without Feeling Salesy)
Now that your product is ready, how do you actually get people to buy it?
🩷 Talk About It Daily – Share the benefits of your product on Instagram, TikTok, and Threads.
🩷 Create Free Content – Give value upfront to attract your ideal customers.
🩷 Use Your Email List – Even a small email list can generate sales!
🩷 Run Limited Time Promos – A launch discount or bundle deal can boost sales.
🩷 Leverage Affiliates – Let other PMU artists earn a commission by promoting your product.
Selling doesn’t mean being pushy - it’s about showing people how your product makes their life easier.
Step 6: Keep Going and Scale Up
Once you start making sales, you can:
🩷 Create more products and bundle them.
🩷 Start a membership or coaching program.
🩷 Invest in ads or collaborations to grow faster.
Your online business doesn’t have to replace your PMU services overnight. Even an extra $500-$2,000 a month can give you financial security and freedom.
Ready to Start?
The best time to start was yesterday. The second-best time? Right now.
Pick an idea, create your product, and put it out there. You don’t need to be an expert - you just need to start.
And if you want extra help? Grab my FREE Income Diversification Bundle!
It includes:
🩷 A 30 day action plan to start your online business NOW
🩷 A list of 30+ profitable ways to make money in PMU without adding more services
🩷 A step by step guide on selling digital products
Now go build that online business - your future self will thank you.